New name better reflects the dedicated focus of the company to its HipLink product line

For Immediate Release LOS GATOS, Calif./EWORLDWIRE/Aug 23, 2010 --- Semotus, Inc., a recognized leader in software solutions for enterprise-grade notification used in incident response, emergency notification and business continuity, today announced a change in its company name to HipLink Software.

"We've seen steady growth in our customer base in all areas including desktop and application paging, IT service alerting and mass notification solutions as the HipLink product name has significantly strengthened in the marketplace. The consolidation of company and product under the HipLink name will more clearly position the company," said Pamela LaPine, president of HipLink Software.

"The Semotus name served us well over the last decade as a public company," continued LaPine. "With recent privatization of the company and a dedicated focus on the HipLink product line, the name change better reflects who we are and what we do. We have experienced exciting growth in our Hiplink product line in recent years, and our customer base has embraced the HipLink name; thus, we found it an opportune time to solidify the company and products under the HipLink banner."

In conjunction with the name change, the company also announced the following:

• Broadened product solutions serving four areas: Desktop Paging and Applications Paging, IT Service Alerting, Alarm Management, and Mass Notification
• Expansion of the HipLink Partner Alliance Program to optimize the growth of technology and reseller organizations that have joined with HipLink
• New brandiing and visibility is accentuated with a new Web site at http://hiplink.com

"It was vital for us to make key business infrastructure changes now to fortify our growth," continued LaPine. "We're extremely grateful to a loyal customer base that has helped guide us and move the company forward, and better prepare us for our next phase of expansion."

About HipLink Software (formerly Semotus)

HipLink Software, formerly Semotus Solutions, was founded in 1993 with corporate headquarters in the Silicon Valley, Calif., as a premier provider of wireless text and voice communication solutions. As a stable, profitable, woman-owned business with a long history of innovations in the industry, HipLink Software has demonstrated flawless commitment to its products and its customers. The company has grown to serve hundreds of customers across all industries to meet the needs for IT service alerting, alarm management, emergency response, mass notification and business continuity. Customers include Wells Fargo, Unisys, Kaiser Permanente, Honeywell, Hewlett Packard, St. John Medical Center, O'Hare International Airport, Verizon, Cablevision, Government of Alberta Canada, Westchester County, Toronto Police Department and Lockheed Martin.

FOR MORE INFORMATION, PLEASE CONTACT:

Lloyd Tanaka

Sr. Director of Marketing

HipLink Software

Phone 408-399-6120 ext. 204

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